Est. 2004








What Are Promotional Products?

Why Use Promotional Products?

How can Blue Moose help me with my promotional message?

What Are Promotional Products?

Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives. They can take the form of nearly anything you can put your name, logo or message on but are generally broken into the following categories:

  1.  an advertising or promotional message

      2.  placed on (or with) a useful item

      3.  given with no strings attached.

Premiums and Incentives - Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action.

Recognition Awards - Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.

Business Gifts - Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are to thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.

Why Use Promotional Products?

Promotional Products are being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix. High speed information now gives audiences a much greater choice about whether they wish to be exposed to mass media and advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser's name, product and/or message. The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution. Which products to choose that represents the best communication value when there are tens of thousands of products to choose from can be challenging and even frustrating.

Let the friendly and knowledgeable professionals at Blue Moose help to find just the right fit for you, your organization and your message!


  1. Promote goodwill/image

  2. Reinforce marketing of existing products, services, facilities

  3. Recognize employee performance

  4. Generate sales leads

  5. Promote trade show traffic

  6. Introduce new products, services, facilities

  7. Stimulate employee sales performance

  8. Stimulate employee productivity

How can Blue Moose help me with my promotional message?

Let the friendly and knowledgeable professionals at Blue Moose help to find just the product medium and value for you, your organization and your message! This can include:

  1. Determine the objective of a promotion.

  2. Work out a plan to achieve it through the use of promotional products.

  3. Source the required items from suppliers.

  4. Or custom design and produce unique items (with the help of PPPC suppliers).

  5. Develop support print material such as posters, brochures, flyers and catalogues.

  6. Develop and implement a distribution plan.

  7. See the campaign through to its completion, and

  8. Measure results.


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